ebay has announced that it will open a pop up storethe first of its kind, of shoe swap in London. As the marketplace has explained, under the name of Swap ’em outthe store will be located at 59 Greek Street and will remain open for a limited time, until next March 25.
The company has claimed that “is taking advantage of a behavior intrinsic to the sneaker community: sharing”. With this new store, ebay It will thus offer the opportunity for people to take their previously unused sneakers and exchange them for shoes up to tripling their value. “With all attendees able to trade for a pair of sneakers worth at least £100 but no more than £300”, the company explained. In addition, he has added ebay, “Several lucky attendees will also have their kicks brought in for a ‘Top Swap’, with rare and highly-hyped silhouettes such as the Nike x Off White Jordan 1 ‘Euro’ retailing for approximately £4,300 and the Nike Jordan 4 Kaws for value of about £2,400”.
“Sharing has always been intrinsic to us sneakerheads. In these challenging times, where the cost of living makes it more difficult to purchase your next pair, we wanted to offer a solution that feels good to the community.”has declared in a statement Wahaaj Shabbir, Sneaker Category Manager at Ebay UK.
“We have an interest in getting sneakers back on their feet, and we hope that by encouraging people to trade and sell, we will keep sneakers flowing to the people who really love them. By opening The Swap ‘Em Out Store, people will be able to bring in those sneakers that don’t get enough love anymore, and we’ll trade them in for a pair they’ll wear.”has underlined shabbir.
The company has also detailed that all shoes marketed must be branded. Approved brands include Yeezy, Jordan, Nike, Adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Gucci, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Y-3, A bathing ape, Versace , Golden Goose, Alexander McQueen, Alexander Wang, Rhude, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy, MCM, Salomon, On Running, Hoka and Balenciaga.
In addition to trading shoes, other features in the store will include a shoe cleaning service provided by Sneakers ER, an authentication center where the shoes will be checked by expert authenticators, a live DJ set, a bar and a wall of polaroid photos. Shoes brought in and traded at the pop up store will be authenticated by Ebay and cleaned before being uploaded to an on-site edition of Swap ‘Em Out.