Advancing Automotive Online Transactions
eBay has entered into a definitive agreement to acquire Caramel, a leading provider of comprehensive online solutions for buying and selling vehicles. This acquisition will integrate Caramel’s innovative technology, offering a secure and seamless digital transaction experience, into eBay’s platform.
Caramel’s platform handles the complexities of vehicle transactions, including paperwork, transfer of ownership, financing, and transportation, providing a hassle-free experience for both buyers and sellers. eBay Motors, a popular destination for automotive enthusiasts, will leverage Caramel’s expertise to make buying and selling vehicles easier and more convenient.
A Secure and Trusted Platform
The addition of Caramel will provide eBay buyers with a trusted online platform to make vehicle purchases with confidence. The platform ensures a secure transaction process, whether the transaction is completed on Caramel’s site or app, through a dealership, or through Caramel’s many auction and marketplace partners.
Chris Prill, CEO of eBay Motors, emphasized the importance of building trust among vehicle buyers, stating that buying a car is a significant moment. Caramel’s platform brings all aspects of the transaction together, including title and identity verification, insurance, financing, and shipping, into a simple and hassle-free process.
A Shared Vision for the Future of E-Commerce
Edward Brojerdi, CEO and co-founder of Caramel, highlighted the company’s mission to digitize and simplify the used vehicle purchasing process. He believes that eBay, with its goal of reinventing the future of e-commerce for enthusiasts, is an ideal partner for Caramel. Brojerdi expressed excitement about the opportunity to improve the car buying experience for even more vehicle enthusiasts in the U.S.
As part of the acquisition, Caramel will continue to operate independently, with its innovative technology and expertise integrated into eBay’s platform. The partnership aims to provide a seamless and secure online vehicle buying and selling experience for both existing and new customers.
About Caramel
Caramel is a pioneering platform founded in 2021 in Los Angeles, California. The company’s mission is to make buying and selling vehicles online as easy and convenient as any other online purchase, minimizing fraud and risk. With a focus on safety and convenience, Caramel has gained the trust of its users. The recent collaboration with eBay reinforces this commitment, offering a reliable and hassle-free solution for the automotive community.