Easyjet has selected T&Pm, Groupm Agency, a division of WPP, as its new media agency in Spain. This decision reinforces the existing relationship between the two companies, as T & PM has previously collaborated with Easyjet on campaigns outside of Spain.
The new partnership will see T&Pm manage Easyjet’s paid media activity in Spain. To mark the beginning of this collaboration, Easyjet has launched a significant media campaign to promote its ‘Big Orange Sale’ season. The campaign, which is being managed by T & PM in Spain, aims to increase reservations during the sale period.
The campaign will be implemented across the country, with a substantial investment in high-reach channels. By using a multichannel approach, combining television, video-on-demand, radio, outdoor advertising, social networks, and online advertising, Easyjet seeks to inspire consumers to travel and explore new destinations.
Campaign Strategy
The strategy behind the campaign focuses on adapting to the needs of each moment, ensuring a constant flow of reservations throughout the promotion period. This will be achieved by developing the campaign in different phases, allowing for flexibility and responsiveness to changing consumer behaviors.
The campaign’s goal is to boost Easyjet’s reservations by encouraging consumers to take advantage of the ‘Big Orange Sale’ offers. By working with T & PM, Easyjet aims to create a strong and engaging media presence in Spain, driving sales and promoting its services to a wider audience.
Campaign Activation
The campaign will be activated across various channels, including television, radio, and online platforms. The use of social networks and outdoor advertising will also play a key role in promoting the ‘Big Orange Sale’ and encouraging consumers to make reservations. By leveraging these channels, Easyjet and T&Pm aim to create a significant impact and drive business results.
