Electronic Arts is making a big push to involve players in the development of its new Battlefield game through Battlefield Labs. This program lets players test the game and give feedback to help shape its final version. So far, over 600,000 players from North America and Europe have participated, logging more than 1,000 hours of playtime.
Connecting with the Community
EA’s CEO, Andrew Wilson, admits that while the company has worked with the gaming community before, it hasn’t always been as close or consistent as it could be. The goal of Battlefield Labs is to change that by giving players a direct say in the game’s development. The response has been overwhelmingly positive, with participants providing valuable insights that are helping to refine the game.
The program is part of EA’s effort to ensure that its games meet player expectations. By working closely with the community, the company hopes to create a more engaging and enjoyable experience. Wilson notes that EA hasn’t always understood what players want, but Battlefield Labs is helping to bridge that gap.
Global Expansion
With the new Battlefield game generating significant interest worldwide, EA plans to expand Battlefield Labs to include more players from Asia. This will give the company a broader range of feedback and help it better understand the needs of its global player base.
EA is expected to officially announce the new Battlefield game this summer, between June and September. The company is likely to share more information about the game and its development process as the release date approaches.
The original report came from GamesRadar+.