Social networks have completely transformed the way we connect. Facebook, Twitter, Instagram or WhatsApp are platforms in which users not only communicate with friends and family, but also with brands and public bodies, generating an ecosystem that is already part of society. Inside this world, currently TikTok has positioned itself as one of the most popular platforms. In fact, in 2022 it was the application that grew the most.
These data demonstrate the rapid growth that the short video platform industry is experiencing. His goal is to encourage creativity while people have fun. Tiktok has 1,052 million monthly active users, according to data from Statista and the social network.
TikTok Downloads
The social network got 2,000 million downloads in 2020 and in the third quarter of 2022 it exceeded 3,000 millionadding to this the accumulation of the Google Play Store and the Apple App Store, according to the statistics offered Sensor Tower.
These data were obtained despite its ban in India, where in 2019 there were 277.6 million downloads. This represented 45% of the app downloads that year.
Users of the social network
56% of TikTok users are women compared to 44% men. Specifically, in Spain the number of users reaches 61.1%.
The most representative age group is between 18 and 24 years old, with 39.8% of the total. Despite this, it cannot be said that it is an exclusive application for Generation Z. Furthermore, 57.1% of people who use TikTok are over 25 years of age.
popular contents
Surely you will wonder, where does all the popularity come from? What content do you offer on TikTok? Here we have the main categories of TikTok content with a popularity ranking based on searches, facilitated by Statista.
The most popular category is entertainment. Inside you can find everything from comic sketches, duets, magic, special effects… It is a mixed bag with the most imaginative ideas of people.
brands that inspire
The brands have opted for this social network and have understood the language in which it is spoken on TikTok. They have the objective of attracting followers, gaining relevance and impacting potential customers. Some examples are:
- Netflix: It has 30.7 million followers. It features the content, globally recognizable faces and the media. They know how to take advantage of all this much better than their competitors.
- nba: 17.2 million people follow the best plays, statements, famous people in the stands… The NBA spectacle concentrated in small video pills. Something similar is done by other competitions such as The league Spanish football and reaches 12.5 million.
- Red Bull: The image of this brand has been linked to risk and adventure for a long time. TikTok seems like an ideal place to share your videos that impact, at least, your 7 million followers.
TikTok and e-commerce
The success of this social network comes in part from a powerful algorithm based on behavior that almost always hits what it shows. Something that has not gone unnoticed by almost anyone who has commercial interests and uses other social networks as a sales channel.
Currently brands and stores consider that TikTok is an important point in your marketing communications.