Douglas stars in a strong increase in online

The chain of stores specializing in cosmetics and beauty Douglas has managed to grow and increase its sales at the end of its first fiscal semester, completed last March, with a turnover of 2,297 million euros. This has meant an increase of 14.3% compared to the same period in 2022. In relation to sales, year-on-year growth has been 15.8%.

Specifically, revenue from physical stores has reached 1,536 million euros, 15% more, while the business on-line increased 13% year-on-year, to 763.5 million.

Compared to the second fiscal quarter, the German distributor’s sales have grown by 19.3% year-on-year, until reaching 858.5 million euros. On the other hand, losses have been reduced by 45.3%, to 55.6 million euros. Thus, these results have highlighted the strength of its omnichannel modelwith a strong double-digit increase in sales, both in physical stores and in e-commerce.

Growth momentum in the next three years

In Douglas’s growth plan, he counts on achieving a large growth momentum in the next three years. According to CEO Sander van der Laan, sales should grow from 1.4 to 5 billion euros.

To achieve this, the company is considering expanding to other countries and focusing on its omnichannel strategy. In relation to the latest quarterly figures, the e-commerce business is on track to meet its ambitious target.

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