Puerto Rican reggaeton veteran Don Omar, self-styled "The king" of reggaeton, launches this Thursday its new song and music video, "Sincere", the third single released after his association with Saban Music Group.
"This theme tells the story of a man who is vulnerable to losing his partner and she does not give him hope for a return."Don Omar said in a press release.
"When you go through a situation of heartbreak, it is when we are most susceptible and we do not mind openly showing our feelings to let that person know how much we need.", he added.
After launching in 2021 the singles "Flow HP" along with rapper Residente and "Bobs" with Nio García, Don Omar now presents with "Sincere" a romantic song with an urban rhythm and contagious lyrics "that without a doubt, will become another classic in the career of the Puerto Rican idol", highlights the statement.
the launch of "Sincere" It will be officially launched at 7:00 p.m. (23:00 GMT) on all its digital platforms.
Don Omar signed a contract with Saban Music Group to relaunch his musical career, following the announcement in 2017 of his retirement.
The topic "Sincere" It has a video clip that was filmed in the city of Los Angeles and directed by My_Oldskyn and Harold from the production company "36", under the executive production of Ariel Rivas and Gustavo López.
The Cuban actress Rachell Vallori participated in the video.
In addition to the launch of this new song, Don Omar is preparing for his presentation on January 29 at the Calibash show to be held in the city of Las Vegas and in which other urban artists such as Maluma, Farruko, El Alfa and Karol will also participate. G.
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