Dominican tropical juice company takes hold in the United States

Tropical fruits processed in the Dominican Republic with high pressure technology (HPP) are having success in the United States.

The Dominican company Jugos CaribĂ© has introduced in the United States a mixture of juices based on chinola, sour orange and guava, known as "POG". In just six weeks, the company has sold more than 225,000 bottles of “POG” in a US chain.

Consumers of the new product have shown their satisfaction through social networks, asking when more flavors will be available.

"Getting to this point has been a long journey for this small company. In order to sell its products within this commercial chain, Jugos Caribé had to complete a demanding application process, compete with brands in the United States, prepare a product launch plan, and send many samples for review."said Anna Batlle, co-founder of Jugos Caribé.

He pointed out that the product is a mixture of cold-pressed juice made with cane juice, water, guava, chinola, sour orange and cherry juice, which provides 300% of the daily needs of vitamin C. It is aimed at a consumer who appreciates the taste of natural ingredients.

 

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