Recently, it was reported that Disney+ would have new, more affordable, ad-supported subscription plans.
But now the advertising time that subscribers will have to watch to pay less has been revealed. And we can say that Disney + will be very restrained in the rest time …
New affordable plans will have 4 minutes of advertising per hour
Apparently, the main streaming platforms will offer plans with more affordable monthly fees, but that involve the display of ads. Netflix will follow this path and it is already known that Disney + will also do so.
Disney+ will apparently make the new subscriptions available later this year. But now it has been revealed that the streaming platform will limit ad space to 4 minutes per hour. The information is provided by The Wall Street Journal, which also states that this is the minimum advertising period for streaming platforms.
This is good news, considering that on the conventional TV service, ad slot is 18 minutes per hour, while on HBO Max, which has the lightest load, it’s also five minutes per hour.
However, Disney+ has already confirmed that when it launches plans with ad slots, all preschool children who use their profiles to watch programming will not be subject to the commercial charge.
Depending on the streaming platform, children’s data is not collected and therefore will not be targeted for advertising (targeted or untargeted) during their streaming sessions.
Disney+ is a target for advertisers
And, quite possibly, there will be no shortage of advertisers on Disney’s streaming platform. All because the brand is considered brand-safe and, therefore, it is a very desirable target to invest in commercial space.
By the way, according to The Wall Street Journal, Disney + is preparing to charge between 50 and 60 dollars (about 47 to 57 euros) to reach 1,000 viewers. Disney+ has not commented on this matter.
Of course, the new ad-supported plans may result in higher prices for the service without ad space. At a news conference, Disney CEO Bob Chapek said the company’s investment in better content could make the ad-free service more expensive.