Dia promotes its online channel and already reaches 35 million Spaniards

Spain day continues to strengthen its e-commerce which already reaches 35 million Spaniards. In the last year, the company explains, the online channel has registered a double-digit growthmotivated by the customers’ interest in the complete assortment of fresh and quality products, affordable prices and the success of the delivery service in less than an hour or the same day.

At the moment, the chain provides online services to 84% of the Spanish populationoffering coverage in all capital cities, coastal and inland areas and in the main summer tourist enclaves such as Barcelona, ​​​​Tarragona, all of the Valencian Community and Andalusia.

new website

The momentum of e-commerce has been boosted with the Launching your new website, day isand apps, which form an omnichannel platform that integrates all the benefits, discounts and promotions of the ClubDay, allowing the customer to consult their digital tickets and offering extensive information on each of the products. Both the website and the app have an intelligent search tool developed starting from the recommendations and suggestions of the customers themselves, which improves the usability and the shopping experience, providing customers with a complete and quality service in every corner of Spanish geography.

The dia.es platform offers an assortment of more than 7,000 products in various categories, from fresh foods and products, such as fruit, vegetables, meat and fish, to products for animals or for personal care, cleaning and the home. Of the total references, more than 1,800 belong to New Dia Qualitywhich are part of the brand’s new value proposition and which already represent 52% of the trolley weight.

Coastal coverage for over 18 million customers

In parallel, Dia España continues to strengthen its geographical coverage to offer its e-commerce service from Girona to Huelva, areas of high demand in the summer, serving more than 18 million customers. Thanks to the capillarity of the Dia stores and the alliances with their partners, customers in all the coastal towns of the peninsula will have access to the complete catalog of products 24 hours a day, every day of the year and will be able to enjoy special discounts during the period summery. Among the municipalities that have coverage of the service are very popular vacation destinations such as Benidorm, San Juan, Gandia, Calpe, Torrevieja, Estepona, Malaga, Costa Ballena AND Conile.

«Through dia.es you can make your purchase at any time and choose the delivery method that best suits your needs: in a range of Delivery scheduled between 8am and 10pm, with same day delivery and also express delivery in under an hour. Shipping facilities are also strengthened thanks to the alliance with partners in different points that allow deliveries in an average of 27 minutes.“, underlines the company.

Increase spend on promotions by 15%

In order to mitigate the impact of the current economic situation on Spanish families, Dia emphasizes this increased its investment in promotions in 2023, reaching 150 million euros, 15% more than the previous year. For the summer, the company offers 20 euro discount for users who place their first online order, a promotion that includes fresh drinks and ice creams, high-consumption products during the summer. It also offers more than 250 promotional prices and exclusive coupons for over 5.5 million ClubDia members.

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