Deporvillage concluded the Black Friday 2023 campaign with a 17% increase in sales compared to last year’s campaign of the same name.
As the company said in a statement on the same day as Black Friday, November 24th, surpassed all records in business figures. “The double-digit growth recorded makes the company optimistic about the end of the year,” they emphasize.
For Alex Reina, Managing Director of Deporvillage«This was achieved by integrating all areas of the company the best Black Friday everand thus exceeded the goals we had set ourselves. They have achieved good results, especially at international level. A central point of our expansion strategy for the coming years«.
As for the areas of the company, as described, all have been strengthened for this Black Friday campaign, from a Better customer service (before and after sales), intensification of logistics and warehouse planning and a user-centric marketing strategy. «Based on this data, we are optimistic about our year-end forecasts«says Alex Reina.
Bet on its network of physical stores
Given this growth Deporvillage is committed to the development of its branch network. This channel started last April with the opening of its first store in Alcorcón (Madrid). In September they opened another location in Granada, an area with a long sporting tradition and where there are the best conditions for practicing the sports most important to deporvillage: cycling, running and mountaineering.
The company’s future is to continue to invest in opening physical stores and continue to explore formats that allow them to connect the online world with the physical world. Deporvillage aims to open branches in its main markets in a short period of time.