El Corte Inglés and Primark are at the bottom of decathlon. This has achieved position itself as the number one retailer in Spain by number of buyers in 2021, as reported kantar.
Other fashion companies also appear in the ranking low cost that have been devastating in the last year. Such is the case with Primark and Lefties. In addition, according to these data, hypermarkets are obtaining a high position with respect to these stores. Carrefour beats Zara, Lidl beats H&M and Alcampo beats Sprinter. It should be noted that these companies they have managed to reach the volumes of fashion buyers that they had before the pandemic.
Decathlon obtains the first position with a total of 10.1 million customersfollowed by El Corte Inglés with 9.9 million. Third, it stands Primark with figures similar to the English Court, 9.9 million. On the contrary, in the Last position is C&A with 3.6 million customers.
Decathlon, rapid growth in the online channel
Decathlon, despite having a low penetration of the online channel (only 20% in 2020), has managed to stay on his feet during the pandemic thanks to his specialty: sports. This has been the winning category since confinement. Primark experienced a similar situation. It has experienced rapid post-pandemic growth. The difference is that it did not have an online channel, which made its sale more complicated.
As reported Kantar, Carrefour, Lidl, Alcampo, Sprinter, Lefties and Amazon are the only ones that have recovered the pre-pandemic quota. Therefore, it can be said that hypermarkets are sweeping. Although others fashion brands low cost like Primark and Lefties are climbing positions. This sector was the one that underwent the most change in 2020 due to the change in consumption habits and restrictions, which gave wings to channels such as supermarkets or pure players.
Although a large part of these companies have managed to obtain figures similar to those they had before the pandemic, the list is still far from returning to normal. It was dominated by Primark, Zara and H&M, with the exception of El Corte Inglés.
It was relatively recently when Inditex announced that it will raise prices by 5% worldwide and 2% in Spain. Therefore, It remains to be seen how this change will affect companies.