CP Group’s new super app, Amaze, lets users combine loyalty points from different sources into one place. These points can be used as cash without any minimum spending requirements. The app simplifies point management by allowing users to access and redeem points from various programs, such as ALL POINT, My Lotus’s, Makro PRO POINT, and True Point, as well as points from major credit cards like Krungsri, KBank, UOB, and BBL.
Key Features
The Amaze Super App has several key features that make it an attractive option for consumers.
- Users can consolidate points from multiple sources into a single account, making it easier to track and manage their rewards.
- The app allows users to redeem points for cash without any minimum spending requirements, providing greater flexibility.
- Amaze offers a vast selection for shopping, with over 100,000 products available from 7-Eleven, Lotus’s, and various brands on Amaze Mall, and fast delivery options within 1–3 hours.
- The app provides various promotions and deals, such as free points upon signup, bonus points for transferring credit card points, special discounts on Wednesdays, point-back offers, and significant savings.
- Amaze aims to enhance the daily use of loyalty points and was developed using technology by Thai talent, reflecting a commitment to local innovation.
Changing the Loyalty Points Game
Suphachai Jiaravanon, Chairman of CP Group, said, “Amaze isn’t just another shopping app—it’s a tool that benefits consumers directly.” He emphasized that the app leverages technology to understand user needs and offer tailored services. “This is just the beginning of a larger digital transformation that Thais can create and control, which will improve our quality of life.”
Tharintorni Taniyawan, Executive in charge of CP Group’s e-commerce, added that Amaze solves the problem of scattered loyalty points by allowing users to combine and redeem them effectively. “For example, I personally hold eight cards with points spread thinly across them.” He believes that consolidating these points into one platform is a step in the right direction. “We’re not just focusing on online sales; we’re building a system that makes data-driven benefits fair and accessible to consumers.”
Sarinthip Statitsatian, Managing Director of Amaze Super App, highlighted that the app ensures no loyalty points go to waste by making them easy to use, regardless of their origin. “We saw that Thais have many unused points, so we built Amaze to change that.” The app is part of a broader ecosystem that uses locally developed technology to support businesses in embracing digital tools at lower costs. “When merchants save on costs, the platform runs efficiently, and consumers can enjoy affordable products. This creates a sustainable benefit for everyone and supports long-term economic growth.”
CP Group’s Businesses Support Amaze
Several businesses within the CP Group are fully backing Amaze, including:
- True, which sees the app as a way to better serve customers.
- Makro and Lotus’s, where customers can now earn and redeem points seamlessly.
- 7-Eleven (CP ALL), which believes Amaze will provide a more seamless shopping experience for daily needs and beyond.
- CPF (Charoen Pokphand Foods), which expects Amaze to make it easier and more rewarding for customers to buy food and consumer goods within the CP Group.
Exclusive Offers for New Users
New users can enjoy several exclusive offers, including:
- 2,000 free points (worth $20) upon signing up.
- Coupons and discounts totaling up to $10,000 from partners like 7-Eleven, Lotus’s, Makro, and True.
- Up to 150,000 bonus points (worth $1,500) for transferring credit card points.
- “Amaze Mall Day” every Wednesday, with discounts of up to 90% and point-back offers.
- “7-Eleven Day” every Saturday, with 11x points on eligible purchases.
- Special deals for first-time shoppers at Lotus’s, including a $20 coupon and 10x points.
Get Started with Amaze
Amaze is available for download on both iOS and Android devices. Users can find the app by searching for “Amaze Super App” in their respective app stores or by visiting the official website.
iOS: https://apps.apple.com/th/app/amaze-super-app/id6477260921?mt=8
Android: https://www.amaze.shop/th/