Cottet Óptica y Audiología opens a new sales channel through mobile phones thanks to the innovative PAY by QR solution from PAYCOMET

Cottet Optics and Audiology joins the new technologies offered by the market by integrating a new marketing channel with the solution PAY by QR from PAYCOMET to sell your optics and audiology products and offer greater access and ease to your customers.

PAYCOMET has developed an innovative mobile payment solution through QR codes which is already available on your platform. The new tool allows Cottet to promote and sell its products or services through brochures, printed advertising, posters or screens, in the event that the client prefers not to go through the physical store or access the online sales website, to complete the order.

This involves the opening of a new marketing channel simple and flexible for Cottet that adds to its physical stores and its e-shop the integration of this solution in your omnichannel sales strategy.

Scan and pay: a new sales channel

Thanks to PAY by QR from PAYCOMET, Cottet easily converts your communications and advertising campaigns into a direct sales channel: through a simple online application that does not require integration or technological development, the store generates a secure payment QR that can be printed or reproduced on any advertising medium (brochures, posters, stickers, screens …).

To the scan the QR code, the customer can easily purchase the product or service in promotion from your mobile, without having to access ecommerce. To complete the order, you just have to enter your data in a form and confirm the payment online, in a secure environment. In addition to card payment, the solution also offers payment with Bizum.

PAY by QR is a very flexible and agile solution that combines the immediacy and ubiquity of face-to-face advertising with the security of online payments. The project is the result of collaboration between the PAYCOMET and Banco Sabadell teams and it has emerged after analyzing the very diverse demands and needs that customers have raised in recent months.

Cottet expands its sales channels with PAY by QR

Payments by QR, in case of combining promotion in a face-to-face environment with distance selling, offer multiple applications to design campaigns and strategies taking advantage of the potential of this new sales channel through mobile phones.

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With this QR payment solution Cottet offers a perfect tool to turn your advertising media into a direct sales channel, and at the same time, boost customer traffic to your physical stores or to your e-shop.

PAY by QR is giving new impetus to our print and outdoor advertising campaigns and helps us to promote the omnichannel sales model to reach more customers: we can create offers and promotions for potential customers who do not visit our centers, we favor the purchase of impulse or need in certain environments and, in addition, we take advantage of the signage in the centers, to continue selling when we are not open to the public. The versatility and simplicity of the solution, which we have configured without any technological development, allows us to design new marketing and sales actions that complement our strategy”, Has pointed Nuria Pocino, Cottet Marketing Director.

Distance selling solutions beyond ecommerce

PAY by QR joins the solutions already offered by PAYCOMET to sell at a distance, beyond traditional ecommerce. PAY by Link, which now also incorporates improvements in usability and new functionalities, allows you to generate payment links in less than a minute, to send by email, mobile message or share on social networks. The tool facilitates the collection of orders or estimates and, in addition, allows the creation of promotions to share on networks or send to contact lists.

Also, the Call POS solution, also renewed, provides security to the sales channel by phone, facilitating payment directly during the call, or allowing the operator to send payment links also by email or mobile message.

PAYCOMET offers PAY by QR in a flat rate model that includes PAY by Link, Call POS and Virtual POS solutions for ecommerce. The first 3 months are free, so that any business can test the platform without limitations.

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