The marketing sector is growing by leaps and bounds day after day. Brand image is one of the pillars of any successful marketing strategy. Iconic brands such as Coca-Cola that are known throughout the world stand out for their positioning. This is due to the great strategies that they implement, such as the creation of exclusive merchandising for each consumer.

Coca-Cola has just opened its first store in Europe in London. It is situated in Long Acre, Covent Garden. This would be the first conceptual establishment of the soft drink brand. EITHEROffers a number of premium fashion apparel and collectibles, as well as gift items along with one-of-a-kind beverage creations. Products include collaborations with designers such as Soho Grit, Alma de Ace, BAPE, Herschel and Staple.

This new store is aligned with the campaign Royal Magic launched by Coca-Cola in September last year. It was born with the ultimate goal of selling an experience. It would be heaven for soft drink merchandising. To this we must add that customers can customize their cans in a special area. Allows you to create letters with the name or a special message. You can also experiment and try new drinks.

This store is our opportunity to provide Coca-Cola fans with an array of premium fashion apparel, collectibles, and fresh ways to experience our beverages. A majority of the references are made with recycled materials, thus giving them the opportunity to share our sustainable commitments with people and lead them to our World without Litter.

Michelle Moorehead, VP of licensing and retail at The Coca-Cola Company.

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