Clarel’s Path to Becoming a Leading Beauty and Cosmetics Store
Clarel, a brand focused on beauty, personal care, and well-being, has been working towards becoming one of the leading beauty and cosmetics stores in the country. With the recent acquisition by the Trinity Group, Clarel is poised for growth and expansion.
A New Chapter for Clarel
The acquisition by the Trinity Group has brought new opportunities for Clarel to build a long-term business project. The brand is set to undergo a modernization of its stores, with a focus on improving the shopping experience and strengthening its online channel. This transition from multichannel to omnichannel will enable Clarel to better serve its customers and stay competitive in the market.
Optimizing the Online Channel
Clarel is currently focused on optimizing its online platform to improve the user experience. The brand is working on several projects, including affiliate marketing and valuable product reviews, to promote its ecommerce and provide customers with a more personalized experience. Additionally, Clarel is venturing into Retail media, which will enable the brand to optimize its advertising efforts and provide customers with more relevant content.
Expanding Product Offerings
Clarel plans to expand and improve its product offerings to meet the evolving needs of its customers. The brand will continue to focus on beauty, personal care, and home care, with a commitment to providing high-quality products that make everyday life easier.
Payment Methods and Technology
Clarel offers its customers a range of payment methods, including credit cards, PayPal, and Bizum. The brand recognizes the importance of technology in providing a seamless shopping experience and is working to implement a technological framework that will enable it to integrate tools and offer a more personalized experience to customers.
Marketing Strategies
Clarel is working on various marketing strategies to connect with its customers and strengthen its presence in the market. The brand is using a range of channels, including programmatic advertising, mailing, SEO, content generation, and influencer partnerships, to reach its target audience and provide them with relevant content.
The “Sun Police” Campaign
Clarel has launched the “Sun Police” campaign, featuring Mónica Cruz, to educate and empower people to take proactive measures to protect their skin and enjoy the sun safely. The campaign has had a significant impact on social media, and the brand is happy with the involvement and commitment of its ambassador.
Summer Sales and Discount Campaigns
Clarel is working on a range of channels to reach its customers during the summer sales period. The brand is offering the same proposal across all channels, including stores, ecommerce, and Qcommerce, to provide customers with a seamless shopping experience and maximize the impact of its discount campaigns.
Brand Differentiation
In a saturated beauty market, Clarel is working to differentiate itself through its DNA of closeness and trust. The brand is focused on providing high-quality products, personalizing the customer experience, and promoting sustainability and social responsibility. By staying true to its values and commitments, Clarel is building a solid and lasting relationship with its customers.