In a significant move to bolster its digital advertising capabilities, Clarel, a leading Spanish retailer with a 12-year track record in beauty, personal care, and home products, has announced a strategic alliance with Unlimitail, a renowned Retail Media reference in Europe. This collaboration marks a major step forward in Clarel’s expansion into e-commerce and reaffirms its commitment to an omnichannel strategy. With nearly 1,000 stores across Spain and a robust e-commerce platform, Clarel has established itself as a go-to destination for consumers seeking high-quality beauty and home care products. Following its recent acquisition by Grupo Trinity, Clarel is poised to become a major player in the Spanish market and a rising force in the Retail Media landscape.
Through this partnership, Unlimitail will support Clarel in building a comprehensive Retail Media offering, leveraging its expertise in monetization, operations, and technology to drive both Onsite and Offsite advertising solutions. The initial launch will focus on Onsite products, including sponsored products and display formats on Clarel’s e-commerce platform, allowing brands to reach buyers at pivotal moments in the purchasing process. The first Onsite formats are set to roll out in mid-March, providing brands with a new and powerful means of engaging consumers throughout the buying journey. Beyond this initial activation, the collaboration will also encompass Offsite capabilities, enabling advertisers to tap into Clarel’s audience to boost brand awareness and drive conversions outside of the retailer’s ecosystem. To maximize efficiency, these activations will utilize Epsilon Retail Media’s Core ID resolution technology, enabling brands to unify Onsite and Offsite performance reports for a seamless omnichannel view.
This alliance marks a significant milestone in Unlimitail’s expansion in Spain and Europe, as the company continues to empower retailers with cutting-edge Retail Media solutions. According to Diana Guzmán, Chief Marketing & Digital Officer at Clarel, “Specialized technology-driven Retail Media marks a new chapter for Clarel. With Unlimitail’s commercial, operational, and technical expertise, we will jointly expand our advertising ecosystem, aiming to develop a scalable solution that benefits both brands and buyers.” Luis Gisbert Lobo, Head of Retail Partnerships Iberia & Italy at Unlimitail, added, “We are thrilled to accompany Clarel on its Retail Media journey, and with their assets and our support, we are confident they will reach their full potential in Retail Media and become a key player in the market.”
The partnership between Unlimitail and Clarel is set to revolutionize the Retail Media landscape in Spain, offering brands unprecedented opportunities to connect with consumers and drive sales. As the retail industry continues to evolve, this collaboration serves as a testament to the power of strategic alliances in unlocking new growth avenues and reinforcing omnichannel strategies. With Unlimitail’s expertise and Clarel’s extensive reach, this partnership is poised to redefine the future of Retail Media in Europe.
Key highlights of the partnership include:
- Unlimitail will support Clarel in building a comprehensive Retail Media offering, leveraging its expertise in monetization, operations, and technology.
- The initial launch will focus on Onsite products, including sponsored products and display formats on Clarel’s e-commerce platform.
- The collaboration will also encompass Offsite capabilities, enabling advertisers to tap into Clarel’s audience to boost brand awareness and drive conversions outside of the retailer’s ecosystem.
- The partnership will utilize Epsilon Retail Media’s Core ID resolution technology to maximize efficiency and provide a seamless omnichannel view.
As the retail landscape continues to shift, one thing is clear: strategic alliances like the one between Unlimitail and Clarel will play a crucial role in shaping the future of Retail Media. With their combined expertise and reach, these two industry leaders are set to make a significant impact on the European retail scene.