CitrusAd improves its platform with a new ‘Keyword Bidding’ feature

CitrusAdreference in retail media solutionscontinues with its product strategy to make life easier for brands and advertising agencies, with the launch of the new functionality ‘Keyword Bidding’ (bids for keywords). The CitrusAd platform has always shown which are the keywords that work best for each campaign in a transparent way, with visibility of the share of voice and impression share. But from now on, thanks to this new functionality, as he detailed in a statement, “It is possible to include different bid strategies for each keyword in the same campaign, which simplifies the creation and administration of these”.

This is the first in a series of platform enhancements that CitrusAd, powered by Epsilon, is implementing to continue helping brands and advertisers easily create and manage campaigns. As a result, Retail media campaigns will continue to increase their effectiveness with significant and relevant reach. “We are very pleased to be able to offer this new functionality that allows you to optimize Retail Media search campaigns in a very simple and intuitive way. It is evident that there are more valuable keywords than others, the new functionality of being able to make different bids for each word in the same campaign allows marketing professionals to weigh according to the most effective ones to obtain optimal and profitable results”declares Luis Gisbert Lobo, CitrusAd director for Spain and Portugal.

CitrusAd is working with major retailers around the world, and in EMEA, with Carrefour Middle East, Sainsburys, Argos, Kingfisher France, Tesco, Ocado, TechData, and PromoFarma, among others. CitrusAd collaborates with Epsilon to develop the next generation of identity-based Retail Media solutions for retailers and brands, and a year ago they launched the first ‘end-to-end’ retail media platform in the sector.

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