Positive Results for Spanish Sellers on AliExpress
AliExpress reports a successful start for Spanish sellers participating in the 11.11 Global Shopping Festival. Over 50 local sellers exceeded €10,000 in sales on the first day of the festival, which began on November 11.
During the promotional period, Spanish consumers favored categories such as consumer electronics, local foods, home and garden items, and toys, taking advantage of some of the year’s best offers.
Growing Preference for Local Products
Initial data from AliExpress indicates that local products experienced a significant surge in popularity during the 11.11 sales, with their Gross Merchandise Value (GMV) increasing five-fold compared to the previous month. This trend reflects the growing preference among Spanish buyers to support domestic sellers while benefiting from competitive prices and fast deliveries.
Christmas Shopping Begins Early in Spain
Data analysis from the 11.11 Global Shopping Festival in Spain reveals an interesting trend: Spaniards are using discounts to prepare for Christmas by purchasing products and gifts for the holiday season.
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Since November, over 2,000 Christmas trees have been sold on AliExpress, ranging from 150 cm to 210 cm in height. This volume of trees stacked together would be equivalent to the height of Teide. Thanks to AliExpress’s 3- to 5-day delivery times, Christmas trees have already begun arriving at homes across Spain, allowing Spaniards to start preparing for Christmas.
Fast-Moving Consumer Goods Gain Popularity
In addition to Christmas trees, AliExpress has become a popular source for fast-moving consumer goods (FMCG). In the first two weeks of November, Spanish consumers purchased:
* 16,000 barrels of olive oil, each 5 liters, which could fill eight standard-sized domestic swimming pools
* 8,000 kg of cheese, enough to cover 400,000 slices of bread
* 4,000 packages of sliced ham
* Over 100 whole hams
The upcoming Black Friday promotions, starting on November 22, will offer Spanish consumers even more opportunities to prepare for Christmas, stock up on household essentials, buy gifts, or treat themselves.