The companies associated with the well-known Italian influencer Chiara Ferragni and the company Balocco have been A fine of more than one million euros was imposed Guarantor Authority for Competition and Market (AGCOM) from Italy, e.g «wrong business practice«.
According to AGCOM The fine results from the Misleading advertising for Pandoro, a traditional Balocco Christmas candy named after Ferragni. «The Ferragni companies made this clear to consumers at the time of purchase Pandora by Balocco with the name Ferragni, the It sold for twice as much as the classic that didn’t bear his name.they would contribute to a donation to the Regina Margherita Hospital in Turin, which turned out to be false«, they assure from AGCOM.
The donation in question was 50,000 euros and had already been made months earlier by Balocco, while the companies linked to Chiara Ferragni were already operating Thanks to this initiative they have raised more than one million euros.
The Cartel Office particularly emphasizes that the unfair practice could be proven in several types of behavior, such as:In the press release presenting the initiative, do you believe that when buying the Pandoro Pink Christmas for more than nine euros, instead of around 3.70 euros for the unbranded PandoroConsumers would contribute to the donation that Balocco had actually already made«.
For all this, The antitrust authorities have imposed sanctions on the companies Fenice and TBS Crewwho manage the trademarks and rights relating to the personality or personal identity of Chiara Ferragni, for 400,000 euros and 675,000 eurosalready Balocco for 420,000 euros.
The popular influencer has already announced this will appeal the verdict. «I consider the decision made against me to be unfair. I will challenge it in the relevant courts“, he explained.