The advent of artificial intelligence applied to solutions such as bot o Automation of ChatGPT conversations has changed the perception of Internet users and the way they search online. In Portugal, around 70% of Internet users already search using Artificial Intelligence.
The data has now been advanced by Euroconsumers Group, in its most recent study also published by DECO Proteste. Specifically, we are based on a survey carried out among European consumers in June of this year.
The survey was carried out in Belgium, Italy, Spain and Portugal, member countries of the Group; 4212 valid responses were obtained and data was collected through an online questionnaire. The questions were asked to Internet users between the ages of 18 and 74.
By the way, now we present 10 considerations advanced by DECO PROTESTE about the relationship of consumers in terms of trust, reliability, regulation and general satisfaction with ChatGPT.
1. ChatGPT is real
ChatGPT exists and is already widely used. About 1 in 2 respondents claimed to have already tried ChatGPT or AI-based systems: 18% “use it from time to time” and 12% do it “often”.
The age difference between users is large: 75% of those aged 18-34 have already tried ChatGPT and in the 55-74 age group, only 29%.
2. There are still doubts in the air
The most frequent reasons for not using ChatGPT were: 1. “I’ve never heard of it”, followed by 2. “Privacy concerns” and 3. “Lack of trust in the responses generated”.
3. What is ChatGPT used for?
The main reason respondents use ChatGPT is to search for information (68%). Followed by the need to write texts (62%), summarize information (37%), get inspired (31%) and generate images (25%).
4. Satisfied Users
In general, ChatGPT users tend to have a smooth experience.
The majority here being ‘satisfied’ with the service provided (84%). This is due to the ease of registration, ease of use, reliability of responses, and efficiency in content generation.
5. A new trigger for competitiveness
The decision to support OpenAI and GTP has given Microsoft a unique position when it comes to accessing artificial intelligence.
The overall satisfaction of ChatGPT users seems to translate into a competitive advantage: 15% of users choose to access via Microsoft BING. Already 44% say that this has become their main search engine.
6. Reliable source of information
The majority of respondents consider ChatGPT to be a reliable source of information (31%) and 73% are satisfied with the reliability of the answers provided.
7. Efficiency or laziness enhancer?
In total, 33% of all respondents (ChatGPT users or not) are convinced that this artificial intelligence tool can help save a lot of time in various professional areas.
Almost the same number of respondents (34%) believe that this will make people lazier or lead to more unemployment (28%).
8. ChatGPT vs. Privacy: to trust or not to trust?
ChatGPT users tend to trust that their privacy is guaranteed when using the tool or similar systems. Half of the respondents (48%) expressed moderate confidence and 37% high confidence. About a third of all respondents (users and non-users) expressed concern that Artificial Intelligence will lead to further abuse of private data processing (34%).
9. Who is in charge of ChatGPT?
Only 21% of all respondents trust European authorities for effective control of data collected through ChatGPT.
On the other hand, around 30% believe that European and national authorities should have the option to temporarily block ChatGPT, in case of European or national interest.
10. A question of transparency, information and trust
The majority of respondents (59%) believe that consumers should be well-informed when it comes to an automated decision-making system. However, few of them today feel well or very well informed (27%).
Taking into account that 1 in 5 think that AI is already very present in their day to day.
At the same time, only 1 in 10 respondents believe that current legislation is adequate enough to effectively regulate AI-based activities.
Finally, the majority (55%) are convinced that AI should never be used for citizen surveillance.