Cash Converters promotes savings linked to conscious and responsible consumption, promoting the circular and intelligent economy, giving second-hand products a second life. For this reason, during the recent Black Friday campaign, the company specializing in the purchase and sale of second-hand products relied on the message of “Savings that make you feel good”, referring to the commitment to a second-hand product, Not only are savings compared to a new product, but the circular economy is also promoted by extending the life of products that deserve a second chance.
The Black Friday campaign has resulted in a total of 27,365 products sold, who have been given a second life. The four most requested categories have been video games, DIY, telephony and home.
At the level of environmental impact and by avoiding the manufacture of 27,365 new products, it has achieved save the emission of 320,691 kg of CO2 into the atmosphere. To absorb all this CO2 in one day, 12,673,789 trees would be necessary, which would convert it into the oxygen necessary for 576,082 people to breathe in 24 hours, or what is the same, we would have had to remove CO2 from circulation for a whole day. more than 43,387 cars.
The CO2 saved, 320,691Kg, is the same as that emitted by a train on a 17,200km journey or a plane on a 844km flight. In addition, by avoiding the manufacture of those 27,365 new products, the consumption of more than 95,000 liters of water has been saved, which would be equivalent to some 36,803,194 10-minute showers.
What consumers value most in the second-hand market
The company that extends the useful life of products that are in perfect condition has carried out a study on purchasing behavior on Black Friday, which shows that 60% of second-hand buyers value the most the price, followed by the guarantee which offers two years (38%) and awareness of the circular economy and care for the environment (34%).
Cash Converters made an additional 10% discount to the average 40% that their second-hand products already have during the Black Friday campaign. And it is that during the rest of the year Cash Converters ensures an average saving of 40% when buying second-hand products compared to the consumption of new products. In addition, the company specializing in the purchase and sale of second-hand products ensures that savings have reached up to 80%, depending on the type of product.