Carrefour tests sales through WhatsApp in France

The French chain of hypermarkets, Carrefourthrow a new sales service in France for the Christmas campaign. Between December 5 and 21, customers will be able to buy around a hundred Christmas products through the WhatsApp instant messaging application.

Bot Santa Claus Carrefour

To launch this initiative, the company has installed a bot Santa Claus Carrefour on the platform. For the first time, it allows customers to make Christmas purchases in four non-food product categories (toys, high technology, games and small household appliances), based on a selection of the 100 most requested references.

After completing the basket on WhatsApp, users will be directed to the Carrefour online store to make the payment. After this, the products will be delivered to your home. The company’s goal is to offer an experience that integrates payment into the WhatsApp application in the future.

As you know, at Carrefour we don’t want to miss out on any innovation. With this Social Commerce experience, we want to understand the new uses and expectations of our customers. We are also adapting our technical capabilities to manage order flows from external social media platforms to our e-commerce site.

Elodie Perthuisot, executive director of e-commerce, data and digital transformation of the Carrefour Group.

Thus, Perthuisot has advanced that this This type of experience will be tested in the coming months in other countries of the Group.

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