Carrefour has seen an impressive surge in its digital growth, with online sales increasing by 18% in 2024. This significant boost has led to a total online business volume of 5.9 billion euros, underscoring the crucial role of e-commerce in the company’s overall strategy. As Carrefour continues to invest in technology and optimize its digital ecosystem, it’s aiming to reach a staggering 10 billion euros in online sales by 2026.
Expansion and Evolution of the Online Channel
The company has made significant strides in enhancing its digital offer, introducing new features and improving user experience. This has led to notable sales growth in key sectors, particularly in food. Furthermore, Carrefour has strengthened its presence in digital trade through the expansion of its retail platform, Unlimitail, which now collaborates with 33 retailers across 14 countries.
In terms of financial performance, Carrefour has had a solid year in 2024, with a 9.9% increase in comparable sales. The company’s recurrent operational income reached 2,213 million euros, representing a 1.4% growth excluding exchange effects. Additionally, the net free cash flow stood at 1,457 million euros, aligning with the company’s long-term financial objectives. These results can be attributed to a cost savings plan of 1,240 million euros, which enabled strategic investments in competitiveness and pricing.
Results by Region
The growth of e-commerce has been particularly remarkable in Latin America, where digital sales increased by 20% in the fourth quarter. This surge was largely driven by the food category, which saw a 33% increase. In Brazil, strategies focused on digitalization have led to the expansion of online services and improved offers for B2B customers.
In Europe, despite a challenging competitive environment, Carrefour has managed to improve its market share thanks to investments in pricing and the acceleration of digital trade. In France, e-commerce sales have followed a positive trend, benefiting from the integration of Cora and Match stores under the Carrefour brand. Moreover, operations in France and Latin America have shown solid performance, with notable improvements in market share and operational margins.
Prospects for 2025
Carrefour plans to continue investing in its online channel, aiming to reach 10 billion euros in GMV by 2026. Key strategies include expanding private label products and optimizing digital platforms to improve customer conversion. The company has also initiated a strategic review of its business portfolio, which includes the total acquisition of Carrefour Brazil. This move is intended to strengthen its position in this key market.
In line with its solid financial performance, Carrefour has announced a 6% increase in its ordinary dividend and the payment of a special dividend of 150 million euros. As the company looks to the future, it’s clear that its commitment to digital growth and strategic investments will be crucial in driving success.