Carrefour and Mercado Libre seal an agreement

The food sector has great potential. During the pandemic we saw how food purchases through the online channel flourished. People preferred to avoid supermarkets and q-commerce companies found their opportunity. However, when the pandemic ended, this business returned to very low penetration.

Now we see how the big marketplaces are increasingly interested in this sector. The last to do so was Mercado Libre, who has sealed an agreement with Carrefour in Brazil. The French group already sold some products within the marketplace, how electronics, bazaar and textile, but now they will add food.

The marketplace will include 300 products with food and other categories such as beverages, personal care, hygiene, cleaning and children. For now, they will keep perishable products out of the catalogue, because they are difficult to ship.

The information has been known through the Brazilian media neofeed who have spoken with Kael Lourencomarketplace manager at Free marketand Alexandre Gyurkovitisdirector of Carrefour Brazil. The two agree that among native digital users there is still not much of a culture of purchasing food products online.

This will be a great challenge for Mercado Libre, who will make geolocated sales in the supermarket category for the first time. Although, for the moment they have not specified in which specific areas they will carry out operations in the southeastern, northern and midwestern regions of the country.

Mercado Libre has a prepared infrastructure, since it has 10 distribution centers in Brazil and more than 100 last-mile facilities. This allows them to deliver to 100 cities in Brazil on the same day, with a delivery rate of 75% and 85% in 48 hours.

Read Also:  Bitcoin Price Boom: $100 Million in Short Trades Liquidated as BTC Surges Past $63,000

One of the objectives of the two companies is to increase the frequency of purchases in the online channel for supermarkets, which currently stands at a range of 1.5 transactions per month. They want this range to grow to 1.8 transactions.

Recent Articles

Related News

Leave A Reply

Please enter your comment!
Please enter your name here