Carla Juarezwho previously held the position of brand lead for the Volkswagen brand at PHD Media, is taking on the role of the newly created Chief Digital Strategy Officer of Omnicom Media Group (OMG)whose mission is to strive for excellence in digital operations, to develop new products and services in the digital area and to work on the further development of current services.
In the words of Joan Jordi Vallverdu, CEO of Omnicom Media Group: «In a context of acceleration, exponential change and opportunities in all areas of digital marketing, it makes perfect sense to rely on talented talent like Carla to help us solve our clients’ communication challenges in environments of continuous digital transformation in all its aspects to lead and accompany. current and new disciplines, cookieless, consent mode, commerce, new technologies, new products, AI, etc. I am sure that together as a group that acts according to the principle of “agency as a platform” we will realize unforgettable projects«.
Carla, whose professional career has included various advertising groups, always in the media sector, as well as publications within the Condé Nast group, joined Omnicom Media Group in 2017 to work in PHD customer services. «After seven years with Omnicom Media Group as Brand Lead at PHD, I am beyond excited and grateful for the opportunity the group has given me to take on this new challenge. At Omnicom Media Group, as digital leaders, we are challenged to translate our value into quality results for our advertisers’ businesses. Our goal is to innovate and challenge the norms of the digital industry«he comments.
«In my role as Chief Data and Strategy Officer (CDSO) of OMG, My mission is to drive digital transformation based on the excellence of our teams.We capitalize on strategic opportunities for our current and future advertisers and drive innovation in new products and services that contribute to the continued success of our Group“, Add.
In addition to this new role, Carla will be part of the Group’s Executive Committee, led by Joan Jordi Vallverdú.