Change in digital strategy at C&A. The German brand will stop selling on Amazon, Zalando and Wehkamp. The company attributes this decision to growth opportunities in its own digital channels and the “C&A for you” loyalty program, reports RetailDetail EU.
C&A joined in 2008 Wehkamp and years later, in 2022, he announced collaborations with Amazon And Zalando with the aim of acquiring new customers through these marketplaces. However, the result did not meet the German brand’s expectations. As they explain, market activity has led to higher sales, but The margins were not as expected.
Hence from now on The company will focus on strengthening and expanding its own digital channelswhere “special significance” is givenC&A for you‘. The international online fashion chain initially launched the program as a pilot in the Netherlands and, following its success, launched it in August 2023 The company decided to expand to other European countries including Austria, Belgium, Switzerland, France, Italy, Poland and Spain.
«The program has had a successful launch with almost four million members across Europe and we firmly believe in the growth trajectory ahead. We believe we have the potential to modernize, simplify and grow our digital business“he defined Wim Blaauw, Director of Digital and Transformation at C&A.
C&A is committed to sustainability
On your side, The company has also been focusing on its sustainability strategy for years.. In 2019, the company announced that in just one year it had reduced Scope 1 and Scope 2 emissions by 9.5% compared to the base year 2018, while supply chain (Scope 3) emissions by 4 .3% were reduced.
Until 2025 C&A is committed to covering all of its electricity needs with fully renewable energy. In addition, the company has also set a goal Reach 2030 and reduce its greenhouse gas emissions by 30%. Another milestone for C&A in Spain and Portugal as part of its climate strategy was the launch of collaboration with ClimatePartner in 2020 to offset the inevitable carbon emissions in its stores on the peninsula.
