Bollywood actress Deepika Padukone is about to launch her own lifestyle brand around the world. This brand has its roots in India and tries to embody Deepika’s standards, values and aspirations.
The lifestyle brand will launch in parts, with a focus on beauty and skincare components first.
“India, I think, has always been in a unique position. Although we have access to styles in the rest of the world, we are and will continue to be a country rich in values, culture and heritage; something we are extremely proud of. Therefore, our goal is to build a brand that is rooted in India, but has global reach and appeal, ”said Deepika.
The Deepika Padukone brand will launch next year.