Notable Expansion and Growth
Blue Banana has achieved significant growth, with a 24% increase in turnover, reaching 24 million euros. This growth is attributed to the expansion of its physical stores, online sales, and strategic partnerships. The brand has opened 10 new stores in Spain, bringing the total number of its own points of sale to 23.
International Expansion
Blue Banana has made notable progress in its international expansion, with the inauguration of its first own establishments outside of Spain. The brand has opened stores in Mexico City and Monterrey, as well as several corners in the famous Liverpool department stores. Additionally, Blue Banana has debuted its first location in Lisbon, Portugal, and has strengthened its presence in multi-brand stores in Andorra, Portugal, and Uruguay.
Workforce Expansion
The growth in channels has been reflected in the workforce, which has increased from 180 people to over 300 people. This expansion is largely due to the increase in points of sale.
Commitment to Sustainability
Blue Banana has presented its first Sustainability Report, reaffirming its commitment to people, the environment, and ethics in all its operations. The company has set concrete actions until 2026 to inspire a new way of exploring, living, and creating fashion without leaving a mark.
Business Diversification
Blue Banana has launched a new sports sub-brand, Blue Banana Athletics, which will be one of its big bets in the short term. The brand has also added interesting novelties to its catalogue, such as technical coats or neoprene made from recycled tires in collaboration with Volkswagen.
Future Plans
Looking ahead to 2025, Blue Banana is preparing to continue expanding its presence both nationally and internationally, with a strong commitment to offline expansion and digital growth. The company aims to reach 33 million euros in turnover and will seek to gain market share in Europe, particularly in Portugal.