Blue Banana arrives in Andalusia with the inaugurationlast April 30, of his first physical store in Seville. It does so on Calle Sierpes, 28, right in the center and surrounded by the attractive historic center of the city.
The decoration of the premises revolves around adventure. Everyone will be able to enjoy it thanks to a virtual reality experience focused on travel and nature with the help of the technology of the famous Oculus brand. Thus, Blue Banana’s friends who pass by the store will have the opportunity to teleport to a destination of their choice without having to leave the premises. In order for the experience to be as similar as possible to the brand’s trips, the places will vary each new season.
Seville has been on our minds for a long time and we love being able to have a physical store in the center of the city. The theme that decorates it recreates the Blue Banana universe, where adventure, travel and nature are the three fundamental aspects that define our way of seeing life. We want this new space to become the place where our community can feel, through virtual reality, part of the emotions that we experience in each of our experiences.
Juan Fernández-Estrada, co-CEO of the brand.
The space, with 46 square meters of exhibition, has all the Blue Banana collections, from its t-shirts, sweatshirts and hoodies (sweatshirts with hoodies), bestsellers of the brand that they carry in the catalog from the first seasons, to the latest Spring Summer 2022 collection, the largest to date. Bill with more than 300 garment references unisex, Woman and Kids.
It also offers accessories such as tote bags, caps, socks and covers and other novelties such as shirts and, soon, swimsuits and bikinis. All designs are inspired by the characteristic elements of Blue Banana where photography, travel, nature and sports outdoor They represent their way of understanding and committing to adventure and nature.
To celebrate the arrival in Seville, for each purchase made on the opening day, a gift will be given and, until May 15, customers with purchases of more than €100 will also receive a gift from the firm.
We arrive with great enthusiasm in Seville, an emblematic city in which we hope to continue growing and sharing our values, while making them tangible for all the local public and tourists who visit the capital in a physical space at street level. This for us is a dream come true.
Nacho Rivera, co-CEO of the brand.
The store will be open from Monday to Saturday, from 11:00 a.m. to 9:00 p.m., and will have adapted hours during the Seville capital’s April Fair.
The opening of this new establishment is part of the omnichannel strategy that blue-banana launched more than a year ago, with which it has already managed to open four physical stores: the first in Madrid, the second in Barcelona, the third in Valencia and the fourth in Seville.