Blue banana has said goodbye to 2023 with growth of 52%. Selling his famous clothing designed for adventure have reached 19,320,780 euros, of which Online billing accounts for 38%43% to retail, 13% to El Corte Inglés and the remaining 6% to other channels. In the last year of 2022, revenue was 12.7 million euros.
Company X continues to rely on a Omnichannel strategythanks to This year, nine additional branches were opened in Córdoba, Vigo and Santander corners in El Corte Ingles, So in total there are 23 physical points of sale in Spain, all of which are profitable. In addition, Blue Banana has managed to establish itself in Multi-brand stores in Canary Islands, Ceuta, Melilla, Portugal And Uruguay who join those already operating in Andorra and Puerto Rico.
This growth led to another significant increase in the workforce. Starting 2023 with 108 employees, the number increased by 73 to 181 over the course of the year, including branch staff and offices in Madrid and Barcelona.
«We are ending 2023 very happily. We exceeded our sales target and have many more reasons to celebrate. For us it is essential We continue to maintain our identity, our way of seeing the world, traveling, enjoying and sharing nature. All this to continue to be able to engage with an audience that is increasingly attracted to and identified with this lifestyle.commented Juan Fernández-Estrada, co-CEO of Blue Banana. On his part Nacho Rivera, co-CEO of Blue Bananahas assured that it is essential for this “Surround yourself with a team that believes in the brand's values. At a time when attracting talent is so complicated, we have managed to grow more than ever. Hiring 73 new people to commit to the project and help you grow it is one of our greatest satisfactions. We want to create a solid structure that focuses on internal promotion and the well-being of our team. And all this as we move forward We inspire new generations to make their lives an adventure“.
What will 2024 look like for Blue Banana?
Blue Banana has set a goal for 2024 to expand its points of sale in both Spain, Europe and Latin America. Your iconic garments will make it Mexico City in the coming weeks and beyond Multi-brand stores in Italy and Germany. They are also planning the inauguration 7 new physical points in Spain, in addition to continuing to grow hand in hand with El Corte Inglés. All this to overcome this 28 million euros Sales that the brand has set itself as its target, supported by current channels and new openings within and outside our borders.
Commitment to the planet, inspiration and adventure
The brand's catalog, which has added new items such as trousers, backpacks, sweaters and vests in recent months, ends the year as the longest in its history. Their garments are still mostly made from organic cotton, recycled polyester or other innovative and environmentally friendly materials and techniques such as natural dyes or hemp. Furthermore, as has been customary since their inception in 2021, they have made history the first carbon negative Spanish clothing company, They continue to offset double the CO2 emissions caused by all their references and packaging. They do this by financing renewable energy and air purification projects supported by the United Nations.
Throughout 2023, Blue Banana has continued to organize surf, ski and skate events to further inspire and engage with its adjacent community Millions of followers across all their social media profiles. At the same time, important campaigns were launched, such as: “What is Lost”, with which they denounced the deforestation of the forests in Sumatra by the palm oil industry or “X Jumping by Blue Banana,” the collaboration they created with Red Bull for Black Friday and with which they combined the adrenaline that represents both companies with special discounts and surprises.