Blue Banana closes 2022 with a turnover of 12.7 million euroswhich means a growth of more than 74% in sales compared to 2021. Revenues for the year come from 54% of sales on-line, 43% of offline and 3% from other channels.
The company has established itself as one of the most successful fashion brands on the Spanish scene, a favorite among generation Z since its beginnings on social networks seven years ago. In the online market, it has exceeded its digital sales by more than 25% compared to those it obtained in 2021 and has reached 7 million visits to its website, an increase of 20% compared to the numbers of the previous year.
territorial expansion
In addition to its strong position in the market on-line, the brand is committed to an omnichannel strategy that is profitable in each of its physical points of sale. In the last year it has opened five stores at street level: Seville, Madrid (Calle Goya), Málaga, Zaragoza and Bilbao, in addition to the three that already It was open in Madrid, Barcelona and Valencia, as well as an outlet in San Sebastián de los Reyes, Madrid.
In addition, Blue Banana has closed the year with a commercial agreement with El Corte Inglés, where it is already present in two corners, one in Sanchinarro, Madrid, and another in Marbella, Málaga.
By 2023 Blue Banana expects to reach a turnover of 17 million euros and plans to continue its growth both nationally and internationally – they already sell in the US, Portugal, France, Germany, as well as in other European countries and are preparing their landing in Latin America.
2022 has been a great year for Blue Banana. We have learned, we have improved and we have managed to consolidate ourselves at all levels, which makes us feel very proud and grateful. In the end, it is lucky to be able to continue working every day to fulfill our dream of making the brand grow and evolve with it. Just like it will be quite a challenge for this 2023 to be able to transfer our adventure to more people, to continue innovating and meeting the expectations of our followers and our own.
Juan Fernández-Estrada, co-CEO of the brand.
Blue Banana Team
Part of the success obtained is due to the commitment and recruitment of talent that the clothing and adventure brand has been able to attract. Nacho Rivera and Juan Fernández-Estrada, 26-year-old young entrepreneurs, are the founders of Blue Banana, and the people who have grown the team by more than 140% compared to 2021 to reach 110 people with an average age that does not reach 27 years.
“We have a team that believes in the project and is committed every day so that Blue Banana achieves its goals. Getting that, today, is amazing. They say brands grow or die by people. And we believe it. The vision remains the same: to surround ourselves with an increasingly professional team, creating a solid structure that can help us continue to grow, with a clearer direction and without pause, but without haste. We firmly believe in internal promotion and we are committed to the well-being of our employees because they, together with our followers, are responsible for our success”, comments Nacho Rivera, co-CEO of the brand.
Commitment to the environment
Blue Banana stood out in 2021 for being the first fashion firm to make its carbon footprint negative. Today it continues to be the only Spanish company to do so, and it achieves this by investing the equivalent of twice its emissions in renewable energy and air purification projects endorsed by the United Nations.
The brand, which has always shown a great bond and respect for nature, uses organic cotton in the manufacture of most of its garments, which, unlike conventional cotton, requires less water and does not use fertilizers or pesticides. for its cultivation. It also uses recycled polyester and other innovative materials that have a lower environmental impact, such as natural dyes or hemp.
Blue Banana, which began by offering sweatshirts, t-shirts and hoodies, its best sellers current trends, it has managed to expand its catalog in each collection while maintaining its essence and alignment with adventure sports. Proof of this are the recent releases of bikinis, surf hatponchos, or the star product at the moment, its first technical coat for snow: the Kili Jacket.
Closely linked to the environment and social causes, the firm has also participated during 2022 in solidarity projects such as Maldives Ridley Olive Project, where, for the Day of the Oceans, he made a donation to help the recovery of the center’s turtles. In addition, her store has maintained the collaboration it had with PRODIS, an organization that supports the inclusion of people with intellectual disabilities in the world of work, and with Acción Hum, which works to improve the lives of homeless people. Lastly, she ended the year supporting the work of Mamás en Acción, an NGO that accompanies children who are alone in hospitals.