Bloomberg: Apple Halts Vision Air Development, Focuses on Smart Glasses

Apple is reportedly hitting the brakes on one of its ambitious wearable projects. A new report from Bloomberg suggests the company has stopped work on its lighter, cheaper mixed reality headset, known as Vision Air. Instead, all resources are now aimed at developing smart glasses.

This shift means Apple is gearing up to directly challenge Meta’s popular Ray-Ban smart glasses. The move shows Apple’s changing priorities in the competitive wearable market. It also highlights their desire to make a bigger splash with everyday tech.

Earlier in 2025, well-known Apple analyst Ming-Chi Kuo offered insights into the company’s future wearable plans. Kuo, known for his reliable supply chain information, had mentioned the Vision Air. This device was supposed to be a more affordable and lighter option than the Vision Pro. The Vision Pro, first seen at WWDC 2023, went on sale in mid-2024 for about $3,400.

The Bloomberg report claims that Apple has already started moving engineers. Those working on the Vision Air project are now focusing on the smart glasses instead.

Apple Glasses
Unofficial render of Apple Glasses.

Past information hinted at an exciting timeline for these new smart glasses. Apple might introduce its first smart glasses model in 2026. Full production could begin in the second quarter of 2027. This would mean they hit stores sometime in 2027.

These upcoming smart glasses are expected to offer users many choices. You might be able to pick from different materials for the frames and arms. They are also likely to include a built-in display panel. Apple Intelligence, the company’s AI model, is thought to power these glasses. Multiple cameras are also expected, providing “Visual Intelligence” features.

Beyond the smart glasses, Apple is still working on more advanced XR (Extended Reality) glasses. XR technology combines augmented reality (AR), virtual reality (VR), and mixed reality (MR). These advanced glasses will use LCoS (Liquid Crystal on Silicon) display panels. They will also respond to voice commands and gestures.

Full production for these XR glasses is expected to begin in the second quarter of 2028. This suggests Apple is planning a range of wearable devices for different uses and price points. It looks like they are balancing immediate market competition with long-term technological ambition.

Sources:

Recent Articles

Related News

Leave A Reply

Please enter your comment!
Please enter your name here