Shopping Habits of Spaniards During Black Friday and Christmas
A recent study has shed light on the shopping habits and preferences of Spaniards during Black Friday and Christmas. The survey reveals that a significant majority of Spaniards, 85%, plan to make purchases during Black Friday, with an average expenditure of 150 euros per person, marking a 53% increase compared to a regular shopping month. This trend is even more pronounced during the Christmas period, with an average expenditure of almost 240 euros, resulting in a 142% increase.
It’s worth noting that men spend 10% more than women during this period. The survey also found that 8 out of 10 Spaniards will use Black Friday discounts to get a head start on their Christmas shopping, with Zetas (18-30 years old) and millennials (31-43 years old) showing the most enthusiasm for promotions and offers.
Preferred Shopping Channels
The study highlights the prevalence of online shopping during Black Friday and Christmas, with almost half of Spanish consumers (47%) preferring to shop online, while only 15% prefer physical stores. A significant number of Spaniards (39%) combine both channels.
Payment Methods
Credit/debit cards remain the preferred payment method for online shopping in Spain, with 50% of respondents citing it as their first option. PayPal and bank transfers follow, with 34% and 10%, respectively. Bizum and BNPL methods, such as Klarna, have yet to gain significant traction, except among younger generations.
Influence of Social Media and Marketplaces
Search engines like Google remain the primary tool for identifying trends, products, and inspiration. Marketplaces take second place, surpassing the influence of social networks like TikTok, Instagram, and influencers. The podcast is emerging as a popular channel for discovering trends, particularly among younger generations.
Understanding these shopping habits and preferences can help businesses and marketers tailor their strategies to effectively reach and engage their target audience during these peak shopping periods.