2023 will go down in history as the year that the bear market for Bitcoin (BTC) and the entire crypto sector ended. However, artificial intelligence (AI) has shown an even more noticeable trend this year. Google users searched for “AI” far more often than “Bitcoin” or “crypto” this year.
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AI popularity at an all-time high
Data from Google Trends shows that global search interest in AI is much higher than Bitcoin or crypto. Since the first day of the year, AI has been in greater demand than Bitcoin or crypto. Currently, AI is assigned a value of 94, while Bitcoin and crypto do not go beyond 23 and 9, respectively.
It’s important to note that Google Trends doesn’t show absolute numbers, but rather relative search interest. The data is normalized on a scale of 0 to 100, where 100 logically represents the highest search interest and 0 the lowest.
Since November 2022, the number of searches for AI has skyrocketed. Not entirely coincidentally, ChatGPT, an extremely popular AI-driven chatbot, was launched that same month.
In a way, ChatGPT popularized AI and took its development to the next level. As a result, interest in the technology has risen to unprecedented levels.
Bitcoin and crypto in the shadows
What is noteworthy is that search interest in Bitcoin and cryptocurrencies has barely changed in 2023, while the price of Bitcoin, and therefore the entire cryptocurrency market, has risen sharply. Bitcoin started the year at $16,541, but is now around 156 percent higher at $42,350.
The bear market of 2022 is now far behind us, but Bitcoin still has a long way to go to reach its record price of $69,000.
Optimism has returned in the cryptocurrency world, largely due to the likely launch of Bitcoin exchanges or spots Exchange-traded funds (ETFs). However, Google search results suggest that overall interest is not yet in bull market territory.
Should Bitcoin be earlier? All-time high can break, the digital currency will most likely come back into the spotlight, which will of course benefit search results.
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