Bimba and Lola prepare their entrance in Tmall

The Galician multinational Bimba and Lola has inaugurated its first ‘pop up store’ in china and prepare your landing T mallthe platform of electronic commerce largest in the world owned by Alibaba.

As the newspaper has advanced Expansionthe opening of this temporary store is included in the alliance that the Galician firm signed with Imagine Groupa subsidiary of The Line Crawford Joyce Groupfor fashion distribution in Asia.

This agreement also includes the later opening of about 30 stores distributed among the main Chinese cities such as Shenzhen, Chengdu, Chongqing, Shanghai or Beijing

International sales growth

Bimba and Lola completed the first half of the year with a increase in sales of 6.5% compared to the same period of the previous year.

The firm attributed this growth to the «excellent» evolution of international saleswith an increase of 34%.

Behind the entry into three new countriesChina, Thailand and Argentina-, Bimba and Lola is already present in 45 countriesY international markets contributed 47% of the total turnover of the group in the first half of this year.

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