BigCrafters, the digital delivery platform for artisan products

The ecommerce boom prompted the birth and expansion of many online marketplaces, some more general and others more specialized in product niches. Some companies have not stopped evolving in recent years. A clear example is Children of Rivera, after more than 100 years of history and 100% national and family capital, has adapted to the new times. It has a wide portfolio of products that includes beer, mineral water, wine, cider, sangria or spirits. Its best known brand is Estrella Galicia. will launch soon BigCrafters. It is the first marketplace for small, medium and large artisans specializing in the sale of products and personalized experiences related to culture craft.

In the bet of this launch is MOVE, the digital business unit of the Estrella Galicia group. It was released in 2020 to speed up development of the brand and other units of Hijos de Rivera through open innovation and new digital businesses.

BigCrafters Objectives

In its commitment to innovation and digital transformation, among the purposes that have been set is to promote the BigCraft concept beyond Estrella Galicia. To do this, they want to create a new direct-to-consumer sales model for those who are passionate about products and experiences related to culture. craft. Along this path, they have set out to take care of the details in everything they do and add value to all stakeholdersalways maintaining its brand identity.

In this way, they seek to become a marketplace focused on artisan food and beverage producers, so that they can have a marketing channel aligned with their values. This is the step that Estrella Galicia is taking now: to become the digital delivery platform for artisan products.

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Producers aligned with the brand

Small, medium and large products will have the option to join this marketplace model. The project was born as a platform to offer its products to thousands of people that these items are not reaching. Initially, the products that are going to start will be local, since they have high quality standards. Although in the future they have the goal of adding international producers.

Wide variety of clients

The most diverse companies are more innovative and have a greater facility to attract and retain customers. At BigCrafters there is a great diversity of customer profiles, from those who are gourmet and value artisanal products, in addition to those who bet on the experiential aspect as opposed to the economic aspect. There are also more initiatory profiles and all they want is to try and discover their own tastes. The marketplace covers all these profiles with the aim that they enjoy a unique experience related to the discovery of different craft products.

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