Bigcrafters.comthe food and beverage market promoted by Hijos de Rivera, has presented the 16 finalists of the first edition of its program Digital acceleration of craftsmen The company was launched with the aim of supporting artisans by promoting their digital presence and visibility.
In this first edition, more than 50 artisans participated in the program’s four categories: Drinks; meat, sausage and cheese; sweets, coffee and herbal teas; and snacks, canned goods and dressings.
After the call, A team of professionals analyzed each participant based on a series of evaluation criteria related to tradition and passion for craftsmanship, positive impact and involvement in the Bigcrafters community.. From the total number of artisans evaluated, four from each category were selected as finalists for this first edition. Each of them received a prize worth 2,500 euros, which includes the following digital acceleration initiatives for their company: distribution on social networks, presence in finalist newsletters, presence plan on the Bigcrafters website and visibility in a media company. as a finalist.
The initiative, launched in the fall, aims to increase the online visibility of small and medium-sized artisans and engage the community of users who love their products and turn them into participants in the program. The main challenge of this type of business is that digital sales is complex and requires more financial resources, human resources and knowledge of digital marketing and communications. It’s at this point where Bigcrafters becomes a new ally for artisans by offering them a digital platform that allows them to market their products while integrating and reflecting the values of artisans.
Digital visibility package worth 12,000 euros each
During the month of January DIn 2024, the Bigcrafters community will vote on which artisans should be the program’s four winners. They receive a digital visibility package on Bigcrafters and in external media worth €12,000 per artisan.
JJ Delgado, General Director of MOVE Estrella Galicia Digital comment on it “It wasn’t that long ago that artisans imagined, designed, produced and sold their products. With the current online sales model, we have lost touch with artisanal producers and their production model. But users continue to appreciate the authenticity and passion with which these products were made. This laid the foundation for the creation of Bigcrafters, a marketplace that exposes and markets artisanal food and beverage products and whose main purpose is to build a positive trade that reconnects society with the community of small and large artisans. With this program we are also trying to help them make their work visible and thereby increase sales.”