Bezoya launches an ecommerce with water at home by subscription

Bezoya, Pascual’s very weak mineral water brandgoes one step further and presents a new business model: Bezoya Direct. In this way, the company is committed to a monthly subscription service through an ecommerce. It has the objective of bringing natural mineral water directly to companies and homes. The project will start in Valencia and will later be extended to the rest of Spain.

This business model is based on two fundamental pillars for the brand. On the one hand, it offers value to the consumer and is clearly committed to environmental sustainability. To do this, the brand will carry out this project through an alliance with Revoolt. Thus, deliveries will be guaranteed taking into account sustainability criteria and with 100% electric vehicles with 0 CO2 emissions.


We launched this subscription service so that consumers and SMEs can access our natural mineral water in a simple and convenient way. In addition, the new model incorporates several modalities to be more flexible and allows the user to choose the subscription system based on their needs.

Eliecer Hernández, director of the Pascual water business.

Growth with new formats

This respectful logistics model is added to the incorporation of more sustainable formats and the monthly subscription service to the new business models that it launched in 2021, such as the tap for the hotel industry and dispensing in vending machines. Among the new formats, the bag in box stands out, a 100% recyclable box that allows the brand to use 70% less plastic for each liter of water. In addition, the company has launched an exclusive cooling source for the 12L box.

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