The air in Vila Nova de Gaia crackled with expectation. More than 200 people filled the Benfica supporters’ club for an anniversary dinner this Friday. But this was more than just a celebration. It was a campaign stop for Rui Costa, the club’s current leader, as he seeks another term in the October 25 election. He arrived ready to lay out his vision, and he brought a significant announcement.
During his speech, Costa revealed Nuno Catarino, the current Financial Director of the SAD (Sports Public Limited Company), will become his vice-president for the club’s financial operations. This move signals a clear focus on the club’s economic stability and growth. Catarino’s professional background and deep loyalty to Benfica were highlighted as key reasons for his appointment.
Costa reflected on the last four years. He admitted that four titles felt “few,” a humble acknowledgement of fan expectations. Yet, he quickly pointed out that much good work had been done. He spoke with a clear passion, stating he would never stand before the supporters if he wasn’t convinced he could do an excellent job. He called himself stronger than ever to face the next four years, predicting big challenges. Winning, he stressed, would be the main goal.
His ambition extends beyond trophies on the field. Costa reaffirmed two major financial targets: reaching 500 million euros in annual revenue and pushing the club’s membership past 500,000. He explained these aren’t random numbers. They come from a detailed plan, one already showing results. He declared, “Benfica does not give up,” reinforcing his personal commitment to the club.
Interestingly, Costa also addressed the constant talk about the club’s finances. He found it curious that “the club most discussed financially is the most financially stable in our country.” He proudly stated that every area of the club has seen revenue growth. He also made a promise: club finances will always support the sporting side, never the other way around. This will happen without putting Benfica’s financial health at risk.
Another crucial financial battle awaits with television rights. Contracts for 2026 to 2028 are on the table. Costa guaranteed Benfica would not be disadvantaged. While current proposals prevent losses compared to today’s earnings, he believes Benfica, standing alone, is worth more than all other clubs combined. This isn’t arrogance, he insisted, but reality. The club will defend its interests to the very limit in these negotiations.
Costa also championed the “Benfica District” project. He dismissed any idea of it being just a drawing or a concept. This project, he promised, will be a reality. It will make the club grow and give supporters more reasons for pride. The plan includes upgrading the stadium to hold 80,000 people and building three new pavilions, including a massive arena suitable for concerts. This will benefit various sports sections and bring an estimated annual profit of 40 million euros. Costa declared he had no fear of making Benfica bigger. He also clarified this project would not divert investment from football or other sports.
He concluded by acknowledging common questions about the past in interviews. But his focus, he repeated, is firmly on the future. “The past cannot be forgotten,” he said, “but let me look to the future.” His message was clear: Benfica is ready to fight, to grow, and above all, to win.