The financial gears are turning at Benfica, with big money deals taking shape. Nuno Catarino, a key figure on Benfica’s board, just pulled back the curtain. He talked about some crucial money negotiations. These include securing naming rights for their stadium and selling TV rights for 2026 to 2028. On the TV rights, he shared that they’ve seen some promising offers. These new deals could bring in more cash than the last agreement.
Let’s dive into the TV rights first. The current deal ends in 2026. Benfica is already deep in talks for the period between 2026 and 2028. Catarino confirmed they’ve received several “pretty sweet” proposals. He even noted these offers promise more income than their previous TV rights sale. One of the proposals sounded particularly fresh and innovative. But here’s the catch: the current administration won’t be making the final call. With elections just five weeks away, the decision will be passed to the next leadership team. Bidders want a quick resolution, but the club is carefully managing this risk. Catarino believes the next administration will inherit a better solution than the previous one. He stressed that this should be the very first decision the new leaders make.
Now, onto the Estádio da Luz. You might be wondering about naming rights for the stadium. It’s still a work in progress, much like it was six months ago. These kinds of agreements just take time to finalize, Catarino explained. Benfica knows its stadium is a valuable asset. The goal is to make a deal, but it must be with a brand that truly adds to Benfica’s overall portfolio of brands. There’s a specific value in mind that the club needs to meet.
And what about the team’s jerseys? The contract with Adidas is nearing its end. Negotiations are already happening for a fresh agreement. Catarino is super confident the new contract for Benfica’s kit supplier will be much, much better. Think about it: they currently sell 370,000 shirts. It’s hard to imagine not getting an improved deal with those numbers. The current contract has already been upgraded over the years and includes a variable based on shirt sales. However, everyone expects a very significant improvement in the new contract’s terms.