Martim Mayer, eyeing the top job at Benfica, has a bold idea for football fans. He wants to cut the taxes on sports tickets. Think about it: right now, if you buy a ticket for a football game, nearly a quarter of what you pay, 23 percent, goes straight to VAT. Mayer believes this needs to change.
He’s not just talking; he plans to push for this with the politicians. Making games more affordable could put more people in the stands. It’s a move that speaks directly to the wallets of everyday fans. Imagine what a difference that could make for families wanting to see their team play.
Mayer has laid out more of his big plans online. He wants to set up a special office just for handling relations with important groups. This includes bodies like the Portuguese Football Federation, the League, UEFA, and FIFA. The goal is simple: always look out for Benfica’s best interests. He also promises to make sure the refereeing bodies can work without any outside pressure. That’s a hot topic for many fans.
Mayer is slowly sharing his vision as he tries to win over the Benfica faithful. The election is coming, and he’s one of several names hoping to lead the Eagles. Rui Costa, Noronha Lopes, João Diogo Manteigas, and Cristóvão Carvalho are all in the running. And the former president, Luís Filipe Vieira, is still thinking about whether he’ll jump back into the race.

