Beefeater Black Mission Campaign Achieves Viral Success
A recent campaign launched by Keeper Experience, an influencer marketing agency, in collaboration with The Mix for Beefeater, has reached an impressive 3 million views and won bronze at the Ad Social Media Awards as “Most effective campaign in Social Media 2024”.
A Mission to Elevate Summer
The campaign, titled ‘Beefeater Black Mission’, aimed to promote the new Beefeater Black bottle by proposing an impossible mission to social media’s most famous waiter, @venturasscristian. The challenge was to deliver the best drink to elevate the summer of another popular influencer, @carliyoelnervio. To accomplish this, @venturasscristian embarked on an express trip from Malaga to London, overcoming obstacles and staying true to his character throughout the adventure.
A Viral Hit
Keeper Experience, in collaboration with The Mix, successfully united two influencers with loyal followings, ‘hacking’ the social media algorithm and resulting in a viral hit with over 2.4 million reach. This achievement has solidified Beefeater’s position as one of the most popular gin brands on the market.
Effective Influencer Marketing
Guzmán de la Calle, Brand Manager of Beefeater, commented on the campaign’s success, stating that influencer marketing allows brands to connect with their audience in a more personal way, offering attractive and accessible content that enhances visibility and reach.
A Perfect Brand Fit
Sergio Barreda, CEO of Keeper Experience, attributed the campaign’s success to a powerful creative idea, a perfect brand fit with the chosen influencers, and an innovative media strategy. He emphasized that influencer marketing campaigns enable brands to create deeper emotional connections with their consumers, generating a lasting impact on brand perception.
Impressive Engagement
The campaign’s data shows that it had a significant impact, with over 140,000 likes and a large volume of conversations and comments on social media. This has positioned Beefeater as one of the most talked-about topics in its category.