BCCI Media Rights: Three contenders for media rights, an interesting fight will be seen between them

There will be a triangular war over BCCI’s media rights. In fact, alongside Disney Star, Sony Sports and Viacom-18 have also shown interest in BCCI media rights. At the same time, the BCCI media rights auction will take place on August 31st. According to media reports, Zee and Fancode will not participate in the auction. That said, discussion of Google and Amazon participating in the auction came to the fore, but it is now clear that both multinationals will not participate in the auction.

In this way, apart from Disney Star, there will now be a war between Sony Sports and Viacom-18 in the auction. In fact, this time BCCI has decided to hold only one auction for television and digital rights. It is expected that there will be an exciting battle between arch-rivals Star Sports Network and Sony Network for the BCCI media rights. Once again, Viacom-18 is in no mood to leave anything untried.

Significantly, a hilarious battle ensued beforehand between Star Sports Network and Viacom-18 for the IPL media rights. However, Viacom-18 managed to make a name for itself with the digital rights. While Star Sports Network won the television rights auction. This means that Star Sports Network and Viacom-18 are already media partners of BCCI. Now, however, it will be interesting to see who wins on August 31st? Star Sports Network currently owns the IPL television rights. While live streaming of IPL games is on Jio Cinema.

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