The Valencian technology company flowwww has received a financial injection of 1 million euros from Banco Sabadelthrough its venture capital division, Sabadell Venture Capital.
For Sergio Pérez, director of Sabadell Venture Capital, “The beauty and aesthetic medicine sector is booming and we believe flowww has a product that exactly meets the needs of the sector. The company has started to enter new markets and position itself with major customers, just as it did in Spain in an efficient way.”
floww is the industry’s leading digital ecosystem and a pioneer in its market. The technology provides clinics, doctors and beauty centers with the necessary tools to improve their productivity and data analysis, carry out the most appropriate marketing campaigns and engage with their patients through any digital medium. Currently based in Lanzadera, the company occupies a leading position in the Spanish market.
The new funds will be used to improve its service offering, expand its team, establish its structure and processes, and strengthen its internationalization plan, starting with Mexico. Natalia Villera, CEO and co-founder of the company insured: “Mexico is a very interesting country due to its size and digital development. In addition, it has a strategic location that allows us to build the necessary structure for further expansion in LATAM and the USA.”
Now that the capital raising process is complete, Natalia Villora is proud: “For us it is a great recognition that Banco Sabadell trusts flow to invest this capital. Furthermore, it is a recognition of the work and commitment of our team.”
floww is the leading digital ecosystem in beauty and aesthetic medicine
Since its inception, floww has established itself as the industry’s leading digital ecosystem. The company was founded by Natalia Villora and Germán Oltra with the aim of offering the best product on the market and developing new tools and functionalities that allow them to take their customers’ digitalization strategy to the highest level. They achieve this through constant innovation and a team that is committed to the project from day one.
The result today is this 9 of the 10 major beauty chains in Spain They are already working with flowww and their international presence is growing with a subsidiary in Brazil, offices in Mexico and an expansion plan in the USA in the coming years.