Bad Bunny has done it again. Just when it felt like there were no new fads left in the world of collectibles, the Puerto Rican superstar dropped something fresh: the Sapo Concho. This quirky keychain takes its cues from the official mascot of his album, ‘Debí tirar más fotos.’
It’s only been out for a few days, but it’s already got everyone buzzing on social media. Some fans are calling it the new rival to the super popular Labubu toys. Others simply describe it as a “Bad Bunny version” of a Labubu. Either way, it’s a big deal.
This fun little accessory first showed up at his recent concert in Puerto Rico. Bad Bunny himself sported the charm, dangling it from his pants. People noticed right away. It quickly became a hot topic among concert-goers and online alike.
The design itself is a real eye-catcher. It’s inspired by the Sapo Concho, a native amphibian from Puerto Rico. It features big, expressive eyes and a playful smirk, bringing a piece of local wildlife into the pop culture spotlight, all thanks to the reggaeton star.
Of course, it’s not an official Labubu. Still, the comparisons just make sense. Both types of toys mix things up, blending quirky, cute, and a bit strange all at once. But the Sapo Concho brings something extra to the table. It’s a cultural symbol. Plus, it solidifies Bad Bunny’s massive reach, especially after he just snagged a record-breaking 27 mentions for the 2025 Billboard Latin Music Awards.
How Much Does Bad Bunny’s Sapo Concho Keychain Cost?
Good news for fans who are already dreaming of adding one to their collection: the keychain is up for grabs on the album’s official website. It costs $35. What’s cool is that it’s sold as a surprise item. There are seven different versions you might get, including Sapo Concho dressed as a boxer, a jíbaro (a Puerto Rican country person), a musician, and even a baseball player.
The website makes it clear that they ship internationally. But there are some rules: you can only buy two keychains per person, and only one order per customer. This clever strategy by Bad Bunny’s marketing team helps stop reselling. It aims to keep the item available for more true fans.
Benito Antonio Martínez Ocasio, which is Bad Bunny’s real name, wants the Sapo Concho to be more than just a passing fad. He sees it as an extension of who he is. It blends culture and helps him connect with his fans on a deeper level.
It’s worth noting that the Sapo Concho is a limited edition item. Bad Bunny hopes it will not only immortalize his album but also a piece of Puerto Rican heritage. And fans are already wondering what amazing move the artist will pull off next.