Babaria’s new campaign, “Descaradamente Effective,” is all about confidence and self-care. The cosmetics brand believes that taking care of your skin can boost your self-esteem. According to their “Effect on you” study, nearly 60% of people who care for their skin feel more confident and check themselves in the mirror more than five times a day.
To spread this message, Babaria has created a catchy song and dance challenge. The campaign’s main ad features everyday scenes with a rhythmic twist, including people smiling at themselves in the mirror and spontaneous dance moves. The song’s empowering lyrics match the brand’s message: “I can see the glow, how my spirit grows, be myself and be the effect… Descaradamente effective.”
The Campaign Goes Digital
The campaign is rolling out across multiple platforms, including TikTok, Instagram, YouTube, and YouTube Music, over five weeks. Popular faces like Betsa Bermúdez, Andrea Garte, and Claudia García are already on board, sharing their own dance interpretations.
Here’s what’s happening:
- The campaign is launching in over 20 countries.
- Babaria is opening its own TikTok Shop, one of the first Spanish cosmetics brands to do so.
- The brand is promoting its wide range of facial care rituals, emphasizing that good cosmetics can transform you inside and out.
The idea is to get people moving and feeling good about themselves. By combining music, dance, and a positive message, Babaria is making its mark.