The B2B sector is undergoing rapid evolution, with companies embracing digitalization, exploring new business models, and testing various marketing strategies to stay ahead and connect with their clients. To delve into this landscape, an exclusive event is scheduled for March 19, where the findings of the “TO BE IN B2B” study, conducted by digital business consultant LIN3S, will be unveiled. This comprehensive study gathers insights from over 150 sector professionals, offering a nuanced understanding of the digital, technological, and strategic maturity of B2B companies. Additionally, it features interviews with executives, industry experts, and representatives from major technological platforms, providing a holistic view of the current state and challenges of the B2B digital ecosystem.
What to Expect from the TO BE IN B2B Event
On March 19, from 10:00 AM to 2:00 PM, at the Pérez-Llorca space in Madrid (Paseo de la Castellana, 50), LIN3S will bring together some of the study’s participants to discuss the data and reflect on the future of the sector. The event will cover key topics, including:
- The keys to the B2B Digital Strategy Study, presented by Oiane Etxebarria (Director of Strategy at LIN3S) and Itziar Idarraga (Director of Hub Leads at LIN3S).
- Technology as the perfect ally for deploying strategy, featuring Jaime Moro (Tiralíneas), Sergio Fernández (Shopify), and Gonzalo Casado (Upango).
- The value of my data: Towards a data industry in B2B environments, with Alex Seoane (Head of Data at LIN3S).
- Challenges and future of B2B strategy, with panelists Daniel Pastrana (DHL Ecommerce), Patricia Julián (Pérez-Llorca), Imanol Alba (Vaillant Group), and Jorge Varela (Banco Santander).
The event will conclude with a summary of the main conclusions, followed by a networking session, where attendees can exchange ideas and experiences.
