The collaboration between major companies has led to a significant breakthrough in advertising technology. Atresmedia Advertising and Iberdrola, with the support of Publicis, have introduced a novel method of communication on connected televisions. This innovative approach involves broadcasting a ‘Dynamic L’ that updates in real time, revolutionizing the way advertisers connect with their audience.
Real-Time Updates and User Engagement
During the last Christmas Lottery draw, held on December 22, viewers connected to all Atresmedia linear channels were able to receive real-time updates on the main prizes announced. The ‘dynamic L’ feature enabled users to stay informed about the latest developments in the draw. After the event concluded, users who accessed the Atresmedia channels could view a summary of the five biggest prizes awarded during the draw.
Advancements in Advertising Technology
This initiative marks a substantial advancement in the contextualization and dynamism of advertising on connected televisions. It provides advertisers with innovative tools to engage with their audience in a more agile and effective manner. By leveraging this technology, brands can enhance the user experience and increase the impact of their advertising messages.
Leadership in Advertising Innovation
Iberdrola has positioned itself as a pioneer in adopting this innovative form of communication, demonstrating its commitment to technological solutions that improve both user experience and advertising effectiveness. Meanwhile, Atresmedia Advertising has solidified its leadership in implementing new technologies applied to advertising, offering unique opportunities for brands to achieve their communication objectives.