Mifarma by Atida continues to grow to become a benchmark for wellness and health in Europe. Mifarma joined Atida in 2019 and now presents its new brand and online store: Atida I Mifarma.
On the one hand, the company unveils a new website focused on the user, which aims to become the ecosystem of reference to guarantee the health and well-being of European society, through a personalized and high-quality service. On the other hand, the evolution of Mifarma by Atida to Atida l Mifarma is announced, in which Atida becomes more prominent, but the presence of Mifarma is maintained as part of the company’s history and an identifying element of reference for users. .
The objective of Atida I Mifarma: promote the well-being of European society
Under this new brand, the company intends to offer users a full health and wellness experience. “It is a much more ambitious project in which the user is the center of everything. Through this new platform and a new vision and brand values, as well as better service and professional advice, we want to encourage Europeans to follow a healthy life to start taking care of themselves from the inside out.” it states Ernesto Martín, general director of Atida in southern Europe.
With these novelties, the company seeks to strengthen its position as experts and benchmarks in health and well-being. Hand in hand with Atida, it aims to create an online ecosystem with transparent and complete information on various channels about the products on the market, their benefits, side effects, etc. while launching new brands such as Atida Pure. In this way, “We will try to offer what our clients need and educate them to incorporate these healthy habits into their daily lives.”, points Martin.
Europe’s fastest and most intuitive health and wellness platform
Atida l Mifarma intends to continue supporting European consumers by offering them the necessary tools to achieve their well-being in a simple way and through any device. To this end, over the last few months, the company has worked on the development of this new platform, thanks to which user service will be optimised, facilitated and personalized. To start up the new site, more than one hundred experts in web development and design have been hired in order to ensure the best user experience for the more than 2 million clients of Atida l Mifarma in Spain. “With this development, we want to become the most advanced, intuitive and fast health and wellness platform at a European level, and of course, also at a national level. It is one more objective to show our clients that every day we continue to bet on them and their well-being“, establishes Ernest Martin.
New ‘look & feel’ and responsive design to facilitate purchases on mobile
According to data from the platform, more than 80% of the company’s users currently make purchases through their mobile device. Therefore, the new website of Atida | Mifarma has a new, more up-to-date ‘look & feel’ and a responsive design much more focused on mobile than before, capable of adapting to each screen and offering an optimal shopping experience. “Users will continue to have access to a varied catalog of more than 30,000 products and some 1,000 brands selected by our pharmacists and nutritionists, and, thanks to the new platform, they will have an easy, fast and efficient purchasing process from anywhere and, as always, , they will be able to receive their orders in just 24-48 hours.” points Martin.
A new health concept in Europe
Atida’s support has allowed the company to evolve into the leading online health and wellness ecosystem that Atida I Mifarma represents today. Thanks to this alliance, the company managed to register more than 1.6 million orders in Spain in 2021. “This 2022 begins with a corporate and technological change that reflects our new vision as a company, as well as the commitment to all those who trust us”, points Ernest Martin.
